BuyerJourney

Find the buyer friction your analytics can't explain

Enter a URL — no traffic, recruitment, or CRO setup. Not another AI checklist: a panel of distinct B2B buyers — skeptics, champions, budget owners — pursue their own goals and objections on your page, and you see exactly where comprehension, trust, or proof makes them convert or bounce.

Free conversion friction check — likely buyers, top friction points, and what to fix first. No signup needed to see your report. Testing a pre-launch page? Any publicly reachable URL works, unlisted staging links included — no tags or code to install.

See it in action
Works with my stack
No pricing anywhere
No named integrations
?
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I'm out.
BOUNCED
5-second takeaway

“…some kind of analytics tool? I think? Not sure who it's for.”

Confidence: low · often wrong. That is the signal.
Resonance

“Oh, it actually works with my stack. This might be for me.”

Confidence: rising
Trust

Confidence cracks at a vague claim. The exact frame it happens.

The whole journey, turned into fixes you can ship this week

  • Headline names what, not who. Add the ICP.LOW
  • Surface pricing and named integrations above the foldMED
  • Replace the vague claim that breaks trust with proofLOW
Ranked by impact and effort

Everything a buyer thinks, doubts, and misses

BuyerJourney runs your real ICPs through your site the way they actually browse, and captures the cognition you can't get any other way.

5-second comprehension

What the buyer thinks you do after one glance. Often wrong, and the single most valuable signal you'll get.

Attention and scan path

Where their eyes actually go, what wins the scent, and which sections you labored over get skipped entirely.

Trust and confidence curves

The exact frame where belief rises or cracks, tied to the claim, proof, or gap that caused it.

Proof-gap detection

Pricing, named integrations, compliance, peer evidence. The proof your buyer came to verify and couldn't find.

Multi-persona cohorts

A CFO, a RevOps lead, a skeptical technical evaluator. Each reads the same page differently. See them all at once.

Ranked, evidence-linked fixes

Every issue scored by impact and effort, tied to the moment it happened, with example copy you can ship this week.

Three steps. Minutes, not weeks.

No traffic required. Works on a single page, even ones too low-traffic to A/B test.

Capture

We snapshot a fully-rendered version of your page, a reproducible baseline you can re-test before and after every change.

Simulate

Your ICP personas walk the page like real prospects, skimming, scrolling, doubting, and deciding by role, buying stage, and skepticism.

Synthesize

Every journey is aggregated into a ranked fix list, leading with wrong first impressions and the questions you never answered.

One signal, many jobs

Use it alongside analytics, session replay, and experiments. It doesn't replace them, it replaces guessing.

CRO audits, low-hanging fixes ranked
Message clarity, the 5-second test
Proof-gap analysis
Before / after validation
Competitor journeys
Campaign QA, before you buy traffic
Multi-market & localization
Captured or live runs
Ready when you are

Find the conversion leaks hiding in plain sight.

Start with buyer perspective. Fix the obvious friction. Then validate what matters.

Run free friction check