Pricing
Start free. Pay per report when one earns it.
No seat to buy, no procurement cycle, no credits to decode. A €49 audit is trivially rational against the cost of the campaign it protects — and the first check is free, so you can judge the value before you pay for it.
Free check
€0 Conversion Friction Check
The fast first pass most teams skip. Enter a URL and see where buyers may lose confidence — no signup needed to read it.
- One public URL — production, pre-launch, or staging
- Likely buyers inferred from the page
- Top friction points and what to fix first
- No tags, no code, no traffic required
Buyer Perspective Audit
€49 per audit · one page or journey
The full report: a panel of clearly labelled buyer personas works through the page, and every finding arrives with its evidence and a fix.
- Multiple distinct buyer personas, each with its own goals
- Full journey replay — every step inspectable
- All findings, ranked, each linked to its evidence
- A prioritized fix list you can hand to a designer
- Shareable, client-ready report
- Re-run after your fix, at a discount
Teams & agencies
Let's talk for repeat use across sites
For agencies running audits across clients, and teams that want a living buyer library instead of one-off reports.
- A reusable ICP / persona library that sharpens over time
- Recurring checks on the pages that carry your conversion
- Multiple products and markets under one roof
- Consistent rubric across runs, assets, and before/after fixes
What "pay per report" means
You buy a report, not a subscription. A Buyer Perspective Audit runs a full panel over one page or journey and returns the complete findings. When you ship a fix, you can re-run it at a discount to see whether the friction actually cleared — the natural second purchase, never a commitment.
Why there's no subscription yet
We'd rather earn recurrence than assume it. The thing worth subscribing to is a living buyer library that gets sharper every time you use it — and we're building that with early teams before we put a monthly price on it. Until then, you pay for reports that earn their keep.
Judge it before you pay for it
Run the free check first
One URL, minutes, no signup to see the result. If the free finding is useful, the full audit is €49.
Free conversion friction check. No signup needed to see your report.
Every report is a fast, directional first pass built for human judgment — simulated buyer perspectives, clearly labelled, linked to evidence. It doesn't replace research with real buyers or statistical testing; it replaces guessing, cheaply, before you spend.